A FRESH Report: Flipping the Script
Our new report shares key insights from eight impactful leaders who have moved seemingly radical ideas into the mainstream.
To say that some of the narratives we’re seeing play out right now on our cultural and political stages are in desperate need of a big flip feels like a wild understatement. But despite the doom spiral that surrounds us, we know that it’s not just possible, but absolutely necessary, to craft a different story about who we are to each other, and what we can co-create together.
We also know achieving this is hard work, which is part of why we’re excited to share our Flipping The Script report with you where we offer up strategies and insights for shifting societal narratives.
Over the last year, we’ve been in conversation with some GOAT communicators like Ai-jen Poo, Edgar Villanueva, and Shannon Watts on our podcast The Greenroom. With Flipping the Script, we’ve synthesized a season’s worth of brilliance into an easy to digest report that offers up five specific strategies for folks who are working to expand our public imagination and galvanize real and meaningful action.
We cover everything from why working in teams is so dang powerful to the tricky nature of timeliness, and do our best to make the take-aways clear while keeping the content dynamic and rich.
As always, we’d love to hear from you! Get in touch in the comments about scripts you're flipping and where you’re finding inspiration.




So excited this is out in the world and so grateful to all of our incredible guests for making us smarter. Narrative change is so needed right now.